
Farmers Insurance
What are you looking at?
Highlighted work over a span of 12 years at Farmers Insurance: I've focused on creating designs that are clear, align with the brand, and connect emotionally with the audience. For instance, with the Hometown for Veterans banner stand, I used strong imagery and a clean design to emphasize personal connections. In the Billing Service Operations infographic, I simplified complex data to make it easy to digest. The Farmers Friendly Review table tent and Signal app brochures were designed to balance human-centered visuals with functionality, making the message relatable and actionable. With the Smart Tour banner and t-shirt designs, I aimed to communicate innovation and our commitment to smart solutions through sleek, modern designs. Across all my work, I’ve prioritized clear visuals, strategic branding, and a personal touch to engage both customers and employees, ensuring that Farmers Insurance’s messages are impactful and memorable.
My Role
Creative Direction and Senior Designer and Web Designer
Tools I used
Illustrator, Photoshop, Dreamweaver, and Figma.
Final Deliverables
Print, digital, swag, and social







