
Hi! I'm Castle
I'm a creative leader with 16+ years building brand systems that hold — across healthcare, retail, and consumer products, from packaging to digital to everything in between.
I think in systems but lead with ideas. At Perrigo, that means partnering with marketing, regulatory, and retail teams to make work that's not just on-brand but actually wins on shelf at Target, CVS, and Meijer. I've built processes, mentored designers, and launched an in-house photography program — because how a team works shapes what it makes.
Outside of work, I'm deep into cat rescue. My cats Dash and Birdie are fully convinced they're part of the creative team, and honestly I don't correct them. You'll also find me talking Mini Coopers with anyone who will listen or dragging friends to rallies.
If you want someone who can lead the work, shape the brand, and bring a little personality along the way — let's talk.
Keys to Success
Innovation & Creativity
generate fresh ideas and
create unique designs that
make an impact.
Leadership & Vision
lead teams with a clear vision, driving creativity and aligning with brand goals.
Visual Communication
convey messages clearly
through effective use of color, typography, and layout.
Creative Strategy
craft strategies that align with business goals, delivering cohesive and impactful results.
Program Knowledge

Clients






