Photography is where my creative career began — and it continues to shape how I approach art direction, composition, color and visual storytelling today.

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After studying photography at Brooks Institute in Santa Barbara, I built an in-house photography capability at Farmers Insurance and photographed everything from marketing and product work to portraits, executive headshots and corporate events. Working behind the camera also taught me how to think beyond the individual image — shaping the concept, directing the visual approach, considering how photography will live within a larger campaign, and carrying that vision through selection, editing and final execution.

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That experience now informs how I art direct: understanding both what needs to happen behind the camera and what the final creative needs to accomplish.