Expanded brand design: I kept the core elements of Prevacid’s established identity intact while creating new visual pieces that would align with the brand’s playful and energetic tone. The choice of bold, contrasting pink and teal colors evokes a sense of urgency while remaining consistent with the established color palette. The addition of dynamic, playful design elements like rounded dots and attention-grabbing messaging reinforces the brand’s personality.
 

I introduced images of delicious food items like burgers to directly relate to the issue of heartburn and emphasize the connection to common triggers like stress eating and indulgence. The use of large, bold typography ensures the key message ("Skip the Heartburn" or "Stop the Burn") stands out, guiding consumers quickly to the product’s benefits. For the product packaging, I kept the same clean, approachable layout, ensuring the new pieces would fit seamlessly alongside existing branding, offering a fresh yet consistent look.
 

In terms of marketing and display ads, the bold and impactful typography, along with strategically placed visuals, create an inviting atmosphere that speaks to the audience while still respecting the tone and values of the Prevacid brand.