EcoMeds
What are you looking at?
You are viewing Eco Meds®, an eco-friendly, over-the-counter pharmaceutical company dedicated to providing sustainable healthcare solutions. Our mission is to combat the billions of plastic pill bottles discarded in landfills each year by offering innovative, environmentally responsible packaging alternatives.
My Role
Creative Direction and Senior Designer, Web Designer, and UI/UX.
Tools I used
Illustrator, Photoshop, Esko (3D Software) and Figma.
Final Deliverables
Print, digital, UI/UX, and social
Product Design: The design of both the pouch and bottle packaging focuses on clarity, simplicity, and ease of identification. Color coding differentiates the products, helping customers quickly identify the type of allergy relief (e.g., blue for Loratadine, pink for Diphenhydramine). Bold typography enhances readability, while the consistent "EcoMeds" logo promotes brand recognition. The sleek, modern design with minimal text ensures the product is easily distinguishable on shelves, appealing to both convenience and clarity for the consumer. These design choices create a professional, user-friendly experience that balances aesthetic appeal with functionality.
Logo Design: The use of a capsule icon integrates a clear visual connection to the pharmaceutical industry while maintaining simplicity for versatility.
Typography: Clean, modern typography conveys professionalism and aligns with the eco-conscious and trustworthy brand identity.
Color Palette: A muted green emphasizes sustainability and eco-friendliness, reinforcing the brand’s environmental mission.
Simplified Versions: Multiple iterations (reverse, black, and simplified) ensure the logo remains effective across different mediums and backgrounds.
Ads: emphasize eco-friendly packaging with a green background to reinforce sustainability. The allergy ad uses a vibrant flower field, while the pain relief ad features an active runner, tying the visuals to the product benefits. Bright, natural colors (pink and blue) highlight the products, and bold, clear typography ensures readability. The consistent "EcoMeds" branding and clean layout make the message approachable and focused, appealing to environmentally-conscious consumers. Overall, the designs effectively combine product relevance with sustainability in a simple, engaging way.
Website design: clean, user-friendly, and cohesive, with a focus on simplicity. Soft pastel colors differentiate product categories, while bold typography ensures readability. The product grid is well-organized, making it easy for users to find and purchase items. Prominent call-to-action buttons
enhance the shopping experience. The consistent use of the EcoMeds logo and eco-friendly messaging strengthens brand identity, creating a seamless and intuitive online shopping experience that aligns with the brand’s sustainability focus.
Email Blast and Social Ads: The design emphasizes EcoMeds' eco-friendly values with messaging
like "Planet friendly refills" and icons of leaves and recycling. Product visuals are central, clearly showcasing each item with important details like dosage and type. The layout is clean and organized,
with distinct sections highlighting key selling points such as sustainability and product quality. This ensures clarity and makes the ads easy to navigate, effectively communicating the brand’s values and benefits to the audience.
UI/UX: The design for the EcoMeds mobile app is clean, intuitive, and user-friendly, with a focus on easy navigation and seamless shopping experience. The layout is well-organized, with clearly defined sections for various product categories (e.g., Allergy, Cold and Flu, Digestive), making it easy for users to find what they need. Prominent buttons like “Buy Again,” “Refills,” and “Bundles” enhance convenience and streamline the shopping process. The product images are clear, with concise descriptions and pricing, allowing users to make quick purchase decisions. The shopping cart is easily accessible, and the overall flow is optimized for a smooth, efficient user experience.
