EcoMeds
What are you looking at?
EcoMeds is an over-the-counter pharmaceutical brand built around a problem worth solving: billions of plastic pill bottles end up in landfills every year, and nobody in the OTC space had made sustainability feel approachable or desirable at the shelf level. The brief I set for myself was to build a brand system that could compete visually with legacy pharma brands while making eco-conscious packaging feel like a feature, not a compromise.
My Role
Creative Director and Senior Designer — responsible for all brand, packaging, digital, UI/UX, and social decisions from concept through final delivery. This was a full system build: logo, packaging architecture, website, mobile app, email, and social creative, all held to the same visual standard.
Tools I used
Illustrator, Photoshop, Esko (3D Software) and Figma.
Final Deliverables
Print, digital, UI/UX, and social
Brand Design
The central tension with EcoMeds was trust versus approachability. Pharmaceutical brands traditionally lean on clinical whites and rigid typography to signal safety and efficacy. The risk with an eco-friendly positioning is sliding into the soft, artisanal aesthetic that reads more farmer's market than pharmacy aisle.
The solution was to keep the structural logic of pharma — clean layout, bold typography,
clear hierarchy — but inject it with a muted green palette and a capsule-based logo mark that tied
the eco mission directly to the product category. The result is a brand that feels credible in a
medical context without abandoning its sustainability story.
Color coding across SKUs (blue for Loratadine, pink for Diphenhydramine) was a functional decision as much as an aesthetic one — customers navigating allergy relief at a pharmacy shelf need to identify the right product fast. The system had to be beautiful and useful at the same time.
Packaging Design
The packaging architecture was built around two formats — a pouch and a bottle — to demonstrate that the brand system could flex across different structures without losing coherence. Both formats use
the same color logic, typography hierarchy, and logo placement, so the family reads as a family regardless of format.
The design deliberately avoids greenwashing aesthetics — no kraft paper, no hand-drawn illustrations. The sustainability message lives in the materials and the copy, not in visual shorthand that consumers have learned to distrust. The packaging looks modern and precise because that's what earns credibility in the pharmaceutical space.
Logo System
The logo needed to work across a range of applications — packaging, digital, app UI, social — at very different sizes and on very different backgrounds. The capsule icon was chosen because it does two things simultaneously: it signals the pharmaceutical category and visually references the eco-friendly refill format the brand is built around.
Multiple iterations were developed — standard, reversed, black, and simplified — to ensure the mark held its integrity across every medium without needing to be adapted case by case. A logo that only works in one context isn't a brand system, it's a one-off.
Website design
The site was designed to make a complex product catalogue feel navigable and approachable. Product categories are clearly differentiated using the brand's color system, so a returning customer can find their product without thinking about it. New customers land on a page that immediately communicates what EcoMeds stands for — clean, sustainable, effective — before they've scrolled an inch.
CTAs are prominent without being aggressive. The tone of the site mirrors the brand's core positioning: confident and clear, not pushy.
Email Blast and Social Ads
The social and email creative pulls directly from the packaging system — same color logic, same typographic voice, same clean layout — so the brand is immediately recognizable in a feed or an inbox. The messaging stays focused: "Planet friendly refills" says everything the brand needs to say in three words.
The ads pair product visuals with contextually relevant imagery — a flower field for allergy relief, an active runner for pain relief — tying the creative directly to the moment of need without losing the brand's visual consistency.
Mobile App and UI/UX
The app was designed around the two behaviors that matter most for a refillable pharma brand: reordering and managing refills. "Buy Again," "Refills," and "Bundles" are the three primary actions, and they're the first three things a returning user sees.
The UI uses the same color and typography system as the packaging and website, so a customer moving between the shelf, the site, and the app never feels like they've left the brand. That consistency was a deliberate choice — in a category built on trust, visual coherence is a functional asset, not just an aesthetic one.
